The I Quit Smoking method is the result of years of scientific and medical research in the field of auricular therapy, which resulted in a patented system featuring the R.I.S.E. technology. Approved by the CE and UL, R.I.S.E. is customized to suit each individual smoker using a pain-free electrical stimulation in the auricles or ear. By stimulating these reflex points in the ear, the smoker loses their desire to smoke.

Some of the immediate benefits of quitting smoking with I Quit Smoking include easier breathing, heightened sensations, increased energy and the halt of premature aging.